Nonprofit organizations are dedicated to their causes and achieving their goals, but revenue remains the key to growth.
Veteran fundraiser Steve Thomas will show you how to approach donors to build mutually beneficial relationships by emphasizing their desires over your nonprofit’s. In Donoricity, Thomas shares strategies that will not only create more goodwill with donors than simply treating them as ATMs but will create deep relationships.
Fundraising is a highly competitive field, and the best way to make yourself stand out from the crowd is by focusing on the donor and the difference they make, using specific, concrete messaging.
By applying the principles and strategies in all your fundraising communications—from newsletters and social media posts to direct mail and digital email campaigns—you will create long-lasting partnerships with donors that will build your organization’s future.
Who is Steve Thomas?
Steve Thomas is the CEO and Founding Partner Of Oneicity. He served as the CEO/Executive Director of a nonprofit for 5 years, so understands first-hand the responsibility of generating income and charting a course for an organization.
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What will Donoricity do for you?
NONPROFIT CONSULTING
It doesn’t matter how you say it: “nonprofit” or “not for profit.” Raising money to change the world is a bumpy road today.
Raising money for your charity can feel like the impossible dream.
CHAPTER ONE AUDIO
Listen to a sample of the first chapter of Donoricity.
THE POET, YOUR DONOR AND YOU
“Donor-focused messaging” and “donor-focused culture” are a couple of descriptions that we use to describe Oneicity’s guiding principle in communicating with donors.